一个“沉浸式”的设计，“空间&色彩”

How should color display? 

What should a paint shop be like? 

Tired of being the same

An "immersive" design, "space & color"

色彩，使完美的结构散发出魅力。色彩，使巧妙的布局拥有灵魂。四季的更替，书写了花草树木的此消彼长。以自然为灵感营造“沉浸式”的互动消费体验，成为HOOOLD设计在大同首家本杰明色彩体验店创作的核心逻辑。

Color, make perfect structure sends out glamour. Color, make clever layout has soul. The change of the four seasons, writing the flowers and trees. Creating an "immersive" interactive consumption experience inspired by nature has become the core logic of the creation of HOOOLD design's first Benjamin color experience store in datong.

建筑入口处  Architecture

色彩源于生活但生活又不离开色彩。我们希望可以区别于传统色彩的墙面二维展示的手法，也拒绝把色彩当产品去无节制的呈现到空间中。从建筑角度去诠释色彩，体验色彩带来的不同的感官刺激和色彩暗示，在被色彩包裹的状态下去看待色彩。

Color comes from life but life does not leave color. We hope to be different from the traditional color of the wall two-dimensional display techniques, but also refused to color when the product to show the space without control. Interpret colors from the perspective of architecture, experience different sensory stimuli and color hints brought by colors, and view colors in the state of being wrapped by colors.

色彩｜生活  Color  life

当今社会飞速发展，个人尺度不断被挤压，我们希望能通过色彩去为碎片化的生活方式带来更多的期待，因此店面我们希望将空间植入色彩属性 将色彩立体化处理。

With the rapid development of today's society, the personal scale is constantly being squeezed. We hope to bring more expectations for the fragmented lifestyle through color. Therefore, we hope to implant color attributes in the store to deal with color in a three-dimensional way.

意境 ｜自然   Artistic conception of natural

我们在设计过程中为空间找到一个色彩主题—“奇幻森林”希望围绕这个主题进行色彩分布，同时抹去城市快节奏的焦躁感和挤压感。为消费者带来更轻松的体验环境。在作品中，采用的是自然中的配色方案，使作品颜色和谐富有亲切感

In the design process, we found a color theme for the space -- "the jungle book" hopes to distribute colors around this theme, and at the same time eliminate the restless and pressing feeling of the fast pace of the city. For consumers to bring a more relaxed experience environment. In the design of the work, the use of natural color scheme, so that the work color harmony rich intimacy